Phraya Gold Rum, made by Thai Beverage, was recently launched at Tep Bar with four rum-based cocktails on offer representing the four elements – earth, water, fire and air.
A line-up of celebrities joined in the event, such as singer-hotelier Krissada “Noi” Sukosol, photographer Tada Varich and model Jirada Yohara.
“Phraya is distilled and aged with its inspiration from four elements,” explained marketing director Samornwan Rattakul.
“To represent earth, the rum is made from sugarcane nourished by the rich, fertile soil of Nakhon Pathom, one of the country’s best sugarcane regions. For water, the natural water of the Tha Chin River is used. And for Fire, the rum is aged in oak barrels that are fired to invigorate the wood within the cask and infuse the rum with oak wood nuances.
“The ‘air rum’ is matured in warehouses over cool lagoons for seven to 12 years, time to breathe quietly and develop its inimitable spiced yet smooth character.”
Celebrated mixologist Niks Anuman-Rajadhon was invited to create the four cocktails.
The Phraya Bunphot (Earth) has aromatic bitters, sweet vermouth, triple sec, grenadine and orange peel. The Chao Phraya (Water) is redolent with spices, lemon, honey and ginger.
The Phraya Aukkee (Fire) maintains the prevailing characteristics of the rum, whether taken neat or on the rocks. And the Phraya Wayu (Air) is refreshingly fruity thanks to passion fruit and fresh lemon.
The four cocktails will be served at Tep Bar until December. Call (098) 467 2944.