The Tourism Authority of Thailand (TAT) looks to the future of the tourist industry by organising a one-day seminar on June 16 in Chiang Mai to coincide with the Thailand Travel Mart Plus 2017.
The seminar will take place at Chiang Mai International Exhibition and Convention Centre from 8am to 4.30pm and be divided into three groups: tourism and hospitality personnel, academic professionals, and college and university students from Northern Thailand.
“This seminar forms part of the TAT Academy’s mission to help improve Thai tourism personnel and market competitiveness as well as to attract a new workforce for this growing industry. Sessions are carefully planned to ensure useful learning and knowledge-sharing opportunities from senior tourism officials and experienced hospitality professionals. At the end of this one-day event, we hope participants will go home with new perspectives in the field of tourism and travel in the digital era within the Royal Thai Government’s Thailand 4.0 smart-economy framework,” says TAT governor Yuthasak Supasorn.
The sessions will include a keynote address by Yuthasak Supasorn on Thailand’s Tourism 4.0, followed by a special presentation on Digital Marketing by Tirasan Sajatsapas, adviser to Thailand’s Minister of Tourism and Sports. Afternoon sessions will be specially arranged for each of the three groups of participants.
The tourism and hospitality personnel will have the chance to learn tips on hospitality sales and marketing from experts Prachoom Tantiprasertsuk (Dusit International’s vice president of sales) and Supodcha Swetiyaram (Gassan Legacy Golf Club’s director of sales and marketing).
Sujitra Jongchansitto and Tanes Petsuwan, TAT’s deputy governors for domestic marketing, international marketing, will share their experiences and knowledge on destination marketing, how Thailand successfully entices Thais to travel domestically and The Link partnership marketing project.
College and university students can learn about the many employment opportunities that are available in the field of travel and tourism. In addition, participants will get the chance to learn more about marketing information and market research done by the TAT Intelligence Centre from 2002 to the present. The TAT Academy will also have a booth displaying its works and projects.