Jim Thompson fabrics have adorned home furnishings sold internationally for more than three decades, but here at home, the brand is perceived as a maker of personal wear much more than home textiles.
To promote its home furnishing fabrics to local designers and end-consumers, Jim Thompson’s flagship store on Bangkok’s Surawong Road had undergone a major renovation to showcase the full range of products, with entire rooms set out so that customers can see what’s possible.
“Thanks to the renovation, we hope to rejuvenate the brand and change how it is perceived within the home market. We want the refurbished showroom not only inspire but also become a destination where interior designers or homeowners can come and make use of the space,” says Sasaya Buranastidporn, head of Jim Thompson’s Thailand Home Furnishings.
Previously occupying just one floor, the renovation has enabled the fabric collections to be spread over two extended levels, creating a much larger space dedicated to multiple brands. The new third floor is dedicated solely to Jim Thompson fabrics.
The newly added fourth floor will showcase multiple brands, including its sister brand No.9 Thompson and Fox Linton, a British home furnishings brand acquired by Jim Thompson in 2015. The company is also the distributors of Spanish house Gaston y Daniela and French brand Elitis.
Five room sets are offered to give a clear picture of home decorations. The “Opulent Vogue” room is set luxuriously with silk velvets in grey tones while the second room “Hampton Dynasty” takes inspiration from a chic beach-house.
The next room, “Midnight Orient Odyssey”, is decked out in alluring black-and-white striped fabrics and the “Forbidden Colours” room celebrates eccentric design in colourful palettes. The final room and adjoining corridor space is “Tropical Colonial”, which is dedicated to indoor/outdoor living.
For details, call (02) 632 8100, or visit www.JimThompsonFabrics.com.