CP and True tu support food for SEA Games athletes

sports June 19, 2017 16:24

By The Nation

The National Olympic Committee of Thailand and Sports Authority of Thailand along with Charoen Pokphand Group, Charoen Pokphand Foods PCL, CP All PCL and True Corporation PLC held a memorandum of understanding signing ceremony to become the main sponsor of food and telecommunications for Thai athletes taking part at 29th 2017 SEA Games in Kuala Lumpur from August 19-30, 2017.



On June 19th, 2017 at 10.30 Hrs. at the Olympic Committee meeting room, Professor (Special) Charoen Wattanasin, vice president and deputy chairman for marketing and rights commission of the National Olympic Committee of Thailand (NOCT), stated that “the NOCT is currently in the process of preparing its athletes to participate in the 29th SEA Games and would like to thank sponsors for their contributions. Charoen Pokphand Group, CPF, CP All and True Corporation have signed a memorandum of understanding with the NOCT and Sports Authority of Thailand to officially provide support of food products and telecommunications services. Charoen Pokphand Group will be supplying nutritious and safe Thai food products to 1,500 Thai athletes, officials and media representatives attending the games as well as provide telecommunication services to connect back to their families in Thailand. Ultimately, athletes will be mentally and physically strong for the games which will ensure success and pride for nation and its people.”

Mr. Nuttawut Ruangves, Deputy Governor for Elite Sports And Sports Science, detailed that “the Sports Authority of Thailand (SAT) has prepared athletes with experts in various fields consisting of psychologists, nutritionists, physical therapists, and medical staffers to take care of and provide physical rehabilitation for the athletes during the games. Moreover, a “Thai House” will be set up as a facilitation centre for athletes to evaluate performances as well as provide physical and mental therapies. The SAT is pleased to welcome a conglomerate like the Charoen Pokphand Group, CPF, CP All and True Corporation in providing support for food and telecommunications to help Thai athletes become a success at the 2017 SEA Games.”

Mr. Kachorn Chiaravanont, Member of the Executive Committee, Charoen Pokphand Group, stated that “the Charoen Pokphand Group would like to express its thanks to the National Olympic Committee of Thailand and Sports Authority of Thailand for giving the company the opportunity to support Thai athletes at the 2017 SEA Games. With our ‘3-Benefits’ principle, the company is committed to giving back to the country and society which is in line with the United Nation’s 17 Sustainable Development Goals (SDGs). As ‘Health & Well-Being’ is one of the SDG goals, the company believes that its support of sports will help people become healthier and therefore lead to a better quality of life. The Charoen Pokphand Group first supported Thai athletes at the 31st Olympic games held in Rio de Janeiro, Brazil last year. This year, CPF, CP All and True Corporation will be utilizing with their expertise as the ‘Kitchen of the World’ in Malaysia and ‘the leader in communications industry’ to officially provide food and telecommunication support to Thai athletes throughout the 29th SEA Games in Kuala Lumpur, Malaysia.”

“As a leader in the food industry, CPF will be serving hygienic and nutritious food to Thai athletes who are familiar with the Thai palate. The food will act as a kind of moral support for Thai athletes to bring back home success. CPF will not only export food products from Thailand but its business in Malaysia, CP-Malaysia, will also provide a central kitchen service to produce a variety of menus for Thai athletes. Energy from CPF’s food combined with moral support from Thai fans will certainly help Thai athletes bring success to Thailand again” said Mr. Sukhawat Dansermsuk Chief Executive Officer (CEO) - Food Business and Co-President of Charoen Pokphand Foods PCL (CPF).

“CP All would like to thank the National Olympic Committee of Thailand and Sports Authority of Thailand for giving the company the opportunity to officially provide meals to athletes at the 2017 SEA Games. The cooperation to support athletes to provide hygienic and nutritious food that fulfils the athletes’, staff and reporters’ palates at the 29th SEA Games in Kuala Lumpur, Malaysia. The dishes have been carefully selected and will be served throughout the games. I would like to speak on behalf of Thai fans to cheer on Thai athletes and wish everyone a success at the games,” said Mr. Suwit Kingkaew Senior Vice President of CP All PCL, the operation of 7-Eleven the convenience food store of Thailand.

“True Corporation PCL has been the leader in communications industry, offering the best and largest network coverage with latest innovations and services. The highly efficient network will help Thai athletes stay connected with their loved ones and families in Thailand. Each will be provided a TrueMove H SIM card including non-stop data international roaming service with voice package on 4G and 3G in Malaysia to help them feel at home and ready to compete in the games. The support also reflects the determination of the company to support Thai athletes to eagerly compete and conquer victory for our nation," said Mr. Vichaow Rakphongphairoj, President (Co) for Commercial Management, True Corporation Plc.

And to continue the cooperation, Charoen Pokphand Group, Charoen Pokphand Food PCL, CP All PCL, and True Corporation will also partner The Paralympic Committee of Thailand and Sports Authority of Thailand, to support Thai athletes with disabilities taking part at the ASEAN Para Games 2017 in Kuala Lumpur, Malaysia from September 17-23.

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